The styles you deserve in the sizes you need
Meet our founder
Paula started RAYO back in 2017 out of pure frustration. As someone who wears a UK size 9 and loves all things fashion, it seemed almost impossible to find the trendy shoes she longed for in her size.
After making a bunch of mistakes and reviewing the real purpose behind RAYO, Paula decided to start again from scratch and relaunch, the right way, in 2020.
Our aim is to inspire women to be confidently their authentic selves by providing them with the styles they deserve in the sizes they need.
"I want RAYO to be a brand that embodies the essence of what it means to be a millennial woman. Having larger feet, being plus size or even taller than average shouldn't be (and won't be) something that prevents us from wearing what we WANT to wear. RAYO is just one brand that will make that statement a reality once and for all."